Car Infotainment System

- Non-Disclosure Agreement -

Designed an intuitive human-machine interaction for seamless, low-distraction driving that meets safety regulations and brand’s standards.

Role

UX Designer & Consultant

Focus Area

Driving Assistance & Navigation

Client

Major Europe's Automotive Group

Location

Berlin & Munich

Timeline

Nov 2022 - Dec 2024

About the Projects

The project aimed to elaborate, iterate, and create an intuitive human–machine interaction system that priorities seamless, minimally disruptive usability while driving. The work focused on three key areas: safety-centric design, brand alignment, and context-aware usability.

Challenges

Increasing EV adoption drives demand for navigation systems that clearly show battery levels and charging options, reducing driver anxiety on long trips. Intuitive ADAS features and well-structured interfaces help drivers stay focused and informed about road hazards.

Design Lifecyle

1. Research

identifying user needs and reviewing market products. Insights were gathered from teams with direct customer contact and by testing competitor products.

2. Prototyping

Design were created using research data and brand collaboration. Perfected through collaborative feedback to ensure usability, scalability, and feasibility in real-world applications.

3. Feasibility Study

Validate designs with brands and technical teams to ensure consistency and technical compatibility. Early collaboration helps identify integration challenges, supporting scalable solutions.

4. User Test

Test scenarios were created with researchers using real data to mirror driving conditions. Prototype were integrated into simulators to ensure realistic and relevant user evaluations. And data were analysed at the end.

Case Example

Note: In alignment with client’s confidentiality, the description and visualisation in this page is the simplified version of the original work.

Rossa is heading to her favorite restaurant on the other side of Berlin. During the drive, she enjoys listening to music while the car assists her with most driving tasks. Since she dislikes traffic, she expects the car to keep her informed in real time, helping her avoid congestion and suggesting alternative routes to ensure a smooth and pleasant journey.

Scenario

User Flow

Select destination from the navigation system.

Start Driving. Navigation Started.

Autopilot Available

Set Autopilot Preference.

Traffic Ahead. Avoid.

Screenflow

Key Takeaways

Automotive information systems serve as secondary tasks to driving, requiring infotainment interactions that remain intuitive, simple, and low in cognitive demand.
In ADAS Level 3 and above, user interaction with entertainment features remains to be seen. However, ensuring safety, security, and user control within automated system is crucial for user adoption.
Although advanced infotainment systems require user adaptation, their implementation must ensure safety, support non-intrusive interactions, and balance innovation with immediate usability.